BRANDED CONTENT AND PARTNERSHIPS
Scalable short-form comedy that builds brands, grows community, and ladders into durable IP, delivered at a fraction of traditional ad costs.
Greg specializes in creating comedic short-form content that scales. His feature Don’t Tell Larry scaled from a short-form web series into a theatrically released film. Greg builds proofs of concepts and repeatable comedy formats that drive watch-time, comments, and shares, and then expand into long-form IP. His work has generated tens of millions of views.
CORDAROYS
6-Episode Branded Series: "DON'T MESS WITH ROY"
Greg wrote, directed, and served as showrunner for a six-episode "micro-sitcom" for bean-bag company CORDAROYS, about ROY, an AI bot tasked with taking over the company’s social channels, bringing smart, light-hearted chaos to the feed. Roy is brilliant, a little rogue, and highly effective. Around the show, he built a story-first content system: a seven-week campaign delivering 50 unique video and photo/graphic assets from three on-site shoot days at the company's HQ in Gainesville, Florida. The show’s voice sets the brand’s social tone, and episode-specific calls to action convert engagement into trackable discount redemptions.
BARELY ADULT x DON'T TELL LARRY
8 Cross-Collab Sketches to Promote Don't Tell Larry
Greg partnered with American High’s Barely Adult Sketch team to bring Larry into their relatable office world. The result is eight brisk, laugh-out-loud sketches that keep Larry’s signature attitude... and land with a punch or a twist ending every time. Below are several of the sketches.
